Custom And Lookalike Audiences

Facebook has incorporated customer lifetime value into its custom audiences , thereby enabling advertisers to create lookalike audiences using that information. In the final part of this New Advertiser's Guide to Facebook Audiences, we'll go beyond audiences and discuss best practices for your Facebook ads, landing pages, and follow-up email campaigns Combined with your new knowledge of the different types of audience targeting, you'll be ready to rock your next Facebook campaign.

Go to your Audiences Tab in Ads Manager and upload these lists into Facebook Ads Manager as Custom Audiences ( here's how ). Make sure that a) The lists are large enough to be statistically relevant and b) You label your lists carefully and keep track of which list is which.

Pixel allows you to do things like; Retargeting users who have abandoned a cart, who have recently viewed your pricing page or subscribed to a webinar. Facebook has become one of the most effective advertising channels thanks to the amount of data it has on its users.

Permissions for custom audiences. Create a unique Ad Set for each segment (custom audience) you want to target. However, because the 10% size will be the broadest match to the Source Audience, you may find engagement and conversion rates are lower than you'd like.

While segmenting seed audiences this way can give you greater reach than lumping them together, some of this effect will be canceled out by audience overlap, which is important to keep in mind. Facebook Lookalike audiences allow you to build new audiences using an established source audience such as people who have viewed your video or previously purchased from you.

If you'd like a video walk-through of creating Saved, Custom, and Lookalike Audiences, click below. In this article, I showed you how you can create a top of the funnel and bottom of the funnel audiences using Facebook's Lookalike Audiences. 3. Select the Audience Size you'd like to target.

Once you've settled on a target that works well, you can use that target to build a successful Facebook Audience (a.k.a. target market). To build a Lookalike Audience in Facebook to find people like Subscriber Sally, you first need a Custom Audience of your current Subscriber Sallys.

You could then target the lookalike audience based on a custom audience of video views with the video. Enter Facebook lookalike audiences, the perfect way to supercharge your online advertising without breaking the bank. Let's start with what's here: the removal of audience reach and lookalikes from custom audiences.

To create one, head back into the 'Audiences' tab in Ads Manager. The recommended source audience size should be at least 1,000 people or more. Both new features are designed to help maximize your profit while minimizing your up-front cost, and connect you with quality customers that will prove to have a high value.

To protect the privacy of people on Facebook, we don't share data for audiences of fewer than 1,000 people. As mentioned earlier, you can segment your email list to target customers based on a specific product or service they've bought. Seed audiences are users grouped by some particular behavior or trait that is deemed valuable by an advertiser.

Similar and Lookalike Audiences share the power of making average marketers look better, but they can make expert marketers look prolific. Lookalike Audiences allow you to exponentially grow your reach by leveraging Facebook's enormous amount of user data. Lookalikes are great for attracting new customers but they can also help you launch new products.