Location Google My Business Management Platform
Gone are the days when writing about SEO tips only meant that we would actually initiate our discourse with much dreaded Google algorithms - rolled out from time to time - only to unsettle SEO marketers, at large. Often links from other local sites can have a bigger impact on the ranking than more generic or high authority sites, as Google will weight their locality higher than most other factors (when it comes to local rankings). It should also be noted that you won't be able to add additional details to your listing until your business is verified.
2nd Pro Tip: In your GMB dashboard, click on insights and check to see if you're doing better than similar businesses†with your photo views as well as the amount of owner photos vs user generated photos. Ranking in the 3 Pack oftentimes requires more than completely filling-out a GMB Listing and we will be exploring these additional factors in detail.
Obviously, your content marketing campaign can't solely focus on your office, but Lead generation strategies posting these kinds of topics occasionally can seriously help your local ranks when you have multiple locations. Get first access to Jordan's private tool box, allowing you to simplify your rankings by doing more with less.
This section shows when and how often customers called your business via your listing on Google. The core tenets of general SEO apply, but marketers and webmasters place a greater emphasis on place-based keywords, ranking factors and customer testimonials. Your Google My Business Listing impacts your company's brand and reputation.
Instead of thinking about local link building as yet another separate strategy you must pursue to get your business visible in search engines, think about it as a niche subset of your overall link building strategy; oftentimes, local sources are easy to persuade, and if you participate actively in local events, you'll probably earn these links naturally (and that's never a bad thing).
While keeping this tool updated can be time-consuming, it lets Google know that your business is still relevant to what people are searching for, when they are searching for it. Follow these best GMB practices to improve your business' local search rankings.
Local results favor the most relevant results for each search. An address is still often required to verify your Google My Business profile. Providing the searcher with the most relevant search result and business. Understanding these factors well and trying to improve them will help boost your local ranking.